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Encore Reminder
Nickelodeon - Bikini Bottom Festival
This summer Nickelodeon decided to give fans of Spongebob a special gift: the Bikini Bottom Festival. Three days of Spongebob Squarepants. Only Spongebob Squarepants. All day long. That meant a proper festival theme, multi layered campiagning over various platforms and in the end a cross channel encore. Because it went so well, why not do a second weekend with another two days of non-stop spongy madness?